Iuliia Ivanova
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Melnitsa - Heading

Overview

Melnitsa is an animation studio specializing in creating 2D and 3D animated films for both children and adults.

Role

Background artist

Task: drawing backgrounds for animated films, expanding the library of drawn props for animations.

Goal: to increase viewer engagement in animated films, attract additional audiences, and enhance the atmosphere within the film.

Duration

June 2017 - August 2018

My role

As a designer and artist, 1 participated in creating lighting and color panels for backgrounds, developed detailed background elements, painted complete backgrounds from scratch, and assisted colleagues in adjusting their work.

Research

To create the cozy atmosphere of a Russian izba (traditional wooden house), research was conducted on elements of Russian folk style. This included studying national utensils, wooden furniture, ornaments, textiles, and festive home decorations. Inspiration was drawn from folk arts such as Khokhloma, Dymkovo pottery, traditional wooden crafts, and textile patterns.
Melnitsa - Image 1

Concept

The goal was to create an interior that conveys a festive, warm, and welcoming atmosphere with a touch of fairytale aesthetics. Special attention was given to creating a composition that would allow the viewer to feel the coziness and richness of details-from the samovar and festive table setting to the decorative elements on the walls.
Melnitsa - Image 2

Design development

The composition included selecting suitable decorative elements: a table set with traditional dishes, a samovar, festive treats, and carved wooden furniture. Particular attention was paid to small details to recreate an authentic and realistic atmosphere. Additionally, festive garlands, floor patterns, a wood stove, and a Christmas tree were added to enhance the sense of celebration and homeliness.
Melnitsa - Image 3

Color scheme

A warm, muted color palette was chosen to reflect the atmosphere of a rural home: natural wood tones, green and red accents to create a cozy and festive mood. Soft light coming through the window enhances the feeling of warmth and brings the composition to life.
Melnitsa - Image 4

Textures

I developed a range of textures to add depth and realism to various surfaces. By carefully combining colors, gradients, and details, I created versatile textures that enhance the scene's atmosphere and adapt to different materials.
Melnitsa - Image 5

Result

  • - The premiere box office of the animated film I worked on rose by over 9%.
  • - The average rating increased from 5.8 to 7.2.

The result is a scene that conveys the warm and festive atmosphere of a traditional Russian home. The interior details, tableware, patterns, and decorative elements create a sense of presence, immersing the viewer in a cozy, festive world filled with details that emphasize authenticity and a fairytale quality.