Overview
Tuintje van Adam ("Adam’s Garden") is an innovative urban farm located in the heart of Amsterdam, specializing in the cultivation of premium gourmet mushrooms, including Oyster, Lion’s Mane, and Shiitake.Role
Lead Brand DesignerProject key features:
Sustainability at the core: the farm uses recycled coffee grounds collected from local Amsterdam cafes as a substrate, creating a perfect circular ecosystem.Ultra-local impact: by supplying top-tier restaurants (Horeca) and local residents directly, the project minimizes the carbon footprint and ensures maximum freshness.
Education & community: beyond production, the farm hosts interactive workshops, teaching the art of mycology and the future of urban farming to the next generation.
Duration
January 2026My role
This is a proactive redesign project. I took full ownership of the process—from initial research and handcrafted iconography to a complete overhaul of the brand’s visual language and digital experience.
">
I love working with my hands, and I realized that was exactly what this project needed.
= Tactility and a handcrafted feel =
That’s why I started with graphic sketches, exploring the composition and searching for the logo's soul.
Once the main logo was ready, the next step was to evolve it into a complete visual system — one as unique as the project itself.
No room for generic stock icons here; Tuintje van Adam deserves the best.
More mushrooms,
more personality!
How it looks?
Before:
After:
How it works in
real
life?
